Week 8 EOC: The Adventure

Floating somewhere over Tibet in a hot air balloon Phileas Fog find himself in a raging blizzard. He panics and in his frantic struggle to try to control the air balloon, the pot used to hold the gas to ignite the flame, falls and knocks Fog out. When Fog wakes up he find himself on the back of a carriage being pulled by a horse. He sits up and all he can see is the back of a bald head. He gulps and manages to stammer out a, “who are you?” The bald man turns his head slightly sideways and says, “you should be sleeping you need the rest.” Phileas reply’s with a “where are we going?” The bald man points and says “there.” Fog looks up and into the distance and he can see the top of what appears to be some type of temple. Fog sits back silent with a puzzled look on his face.  The Bald man breaks the silence. “When we found you, we couldn’t believe you were alive. My master is interested in meeting you.” When they get to the temple the bald man Helps fog off the cart. Fog is hurt pretty bad and can’t walk on his own. They walk into a holy sanctuary. The walls and floor are all made of brick. There are several statues lining the sides of the sanctuary and they are all made of gold. At the end of the temple a man sits cross leg on the floor. “What is your name?” says the mystery man. Fog looks up, ignores the question and says, “Where am I? Where did you guys find me? And why did you save me?” The Mystery man stands up and says, “This is a temple, and you should count yourself lucky for even being here. The man helping you is Master Li YU. “We are shaolin monks from china who have built our strong old here in the Himalayas. I am Master Shin, I am the grand monk.” Fog, unimpressed say’s, Great, soo what do you need me for. Li YU, who is still holding Fog up let’s go causing Fog to fall. We’re wasting our time on this arrogant punk! Li Yu declares.

Implementation Evaluation Control

TBC

Price

 “An effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 54) 

 “Price is the amount of money customers must pay to obtain the product.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53)

Promotion

TBC

Distribution

TBC

Product

“Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.” (Marketing: An Introduction, Armstrong; Kotler, p. 214)

“We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these.” (Marketing: An Introduction, Armstrong; Kotler, p. 208)

Target Market Strategy

 "There is no single way to segment a market. A marketer has to try different segmentation variables, alone and in combination, to find the best way to view the market structure."

 "Dividing a market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods."

Situation or SWOT Analysis

Over all analysis of my product is that the story is attributive and the price at $10.99 its a common bar price. My product is lacking the appeal I feel. Something that makes it jump off the shelf at you. Its easy to miss.

Objectives

TBC

Business Mission Statement

TBC

Eoc week 7: The pitch

My pitch is Trail mix made with yak jerky seasoned with mustard seeds; with crackers shaped like goat hooves and dried Goji berries . I piked theses food so that i could have a great story to tell about the Himalayas, monks and yaks. The packaging will  be a back that has a zip lock on top for freshness. 

Week6 EOC: Mex3

Bath and bodyworks cologne for men: I never would have thought to buy this product but a girl gave it to me once for a birthday present and when I wore it, a lot of girls started coming up to me and saying that I smelled really good. After that I started buying more products like lotion and shower soaps and it’s only increased my complements. The best part about it is Bath and body works is mainly a girls store so not many guys use it so I stand out

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Vans Casual shoes: I started wearing vans in high school because it went with my social identity as a “skateboarder” Now that I’m out of high school and none of that stuff really matters anymore I still were them because they go nicely with my style and there nice simple shoes that still represent me as a person.

 

Watch from Topman: I have one watch that I like as my favorite because it simple yet it stands out. I was going out to a club one day and I needed something to class up my style so I went into Topman (one of my favorite stores) and I found this watch. I doesn’t have any numbers on it but it doesn’t need to because I don’t use it to tell time. I use it to class up any look the leather and meatal combined make it look luxurious and classy.

Week 5: EOC

I thought before even reading the article it was clever how the title was “Toughest exam question: What is the best way to study” Because for me growing up, finding a good way to study was hard and critical for my success in the class. School and class rooms were not my strong suites. In the article they focus on memory which was what work probably the best was for me. In the article they have this idea of repetition in testing yourself with pre-test and information before the test. In my personal experience I found that I have had great success in studying flash cards of information rather then reviewing the information in bulk. So there is some truth to this, however I found that in the second part of this article that they said that studying with music playing was a bad idea. I think this can be wrong. I think it depends what type of music you listen to. I feel like when you listen to music with lyrics yes it could affect your recall latter on. But I also feel like if you listen to music without lyrics then it doesn’t affect you and you can recall it latter on.